DL1961 Premium Denim
The Fit Concept
DL1961 Premium Denim's dedication to crafting the perfect pair of jeans has motivated
them to consistently
push the boundaries of what they can do with denim. DL1961 Premium Denim have
incorporated Modal fibers into our XFIT to create the ultimate jean experience.
In September 2008, DL1961 Premium Denim launched in New York
City with a mission to create “the perfect fitting jeans.” The line is
crafted exclusively with XFIT LYCRA® denim- a fabric that not only
molds to each individual’s body but boasts 90% shape retention. XFIT
LYCRA® means the end to jeans that sag, bag and lose their shape.
Because of this unparalleled fit concept, DL1961 Premium Denim’s
popularity has been on an upward trajectory since its inception. Aside
from being featured in every major publication, DL1961 jeans have
become a staple in the closets of celebrities and trendsetters alike.
DL1961 now showcases more than 100 styles in various colors, weights,
washes and textures and are currently sold in over 1200 stores worldwide.
DL1961 Premium Denim is a vertically integrated brand that is family
owned and operated by individuals who have been producing
garments for over three generations. It is because of their expertise in
denim, their passion for cutting-edge technology and their massive
global network of production facilities that they were able to
create what is now fittingly called the most revolutionary brand on the market.